Sony Attempts To Retake TV Crown With Flagship A1E and X93E Series

SAMSUNG CSC
Hirai Kazuo Announces New A1E and X93 Series 4KTVs

Sony announced two new 4K HDR TVs – The XBR-A1E BRAVIA OLED (considered their flagship) and the XBR-X930E/X940E. Both TVs make use of 4K HDR content.

“We want to connect with you at the last one inch”, said Sony CEO Kazuo Hirai when referring to the sweet spot at how consumers arrive at a purchasing decision.

The CEO reflected on stage on how products should provoke emotion from its most jaded customers.

While Sony’s flagship 4K OLED pushed picture performance to new limits (now at 8 million pixels), the company’s new sound experiment takes an interesting twist. Dubbed the “Acoustic Surface”, the A1E uses audio technology which includes emitting sound from the screen itself by taking advantage of the OLED’s backlight-less structure.

 

Both series of TVs will feature Android TV, Playstation Vue and Ultra services. With Chrome Cast now built-in, sending content from your smartphone or tablet to the TV.

sony-a1e-and-x93e-5
Sony X930 Series

From Sony PR:

A1E Series (77”, 65”, and 55” Class model) 4K HDR OLED TV

  • Features OLED display technology. 8 million self-illuminating pixels brings a significantly enriched visual experience with unprecedented black levels, authentic color, blur-less image and a wide viewing angle.
  • Features Acoustic Surface technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.
  • 4K HDR Processor X1 Extreme provides the ultimate 4K HDR viewing experience by incorporating three picture-enhancing technologies: object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing.
    Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
  • Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
  • The cutting-edge design: The Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique stand-less form factor with no distraction from the picture
  • Android TV lets you explore a world of movies, music, photos, games, search, apps and more, including PlayStation™ Vue and Ultra services. Voice Search to find content, ask questions and control your TV. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. With Google Home compatibility, voice-control the TV via the Google Home device for a smarter connected home.
  • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.
    X940E Series (75” Class model) 4K HDR TV

X930E Series (65” and 55” Class models) 4K HDR TV

  • Features Slim Backlight Drive+ with a unique quad-edge LED structure, allowing precise local dimming control which provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design. (X930E only, the X940E is built in with full-array direct LED backlight.)
  • 4K HDR Processor X1 Extreme provides the ultimate 4K HDR viewing experience by incorporating three new technologies: object-based HDR remaster, Super Bit Mapping 4K HDR and dual database processing.
  • X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm. [i](10 times XDR contrast*)
  • Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
  • Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
  • The ultra slim design allows for flush with the wall mounting and clean cable management for table top mount.
  • Flush swivel mount gives easy access to ports and connections, while allowing the TV to sit flush to the wall
  • Android TV lets you explore a world of movies, music, photos, games, search, apps and more, including PlayStation Vue and Ultra services. Voice Search to find content, ask questions and control your TV. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what they like to do on a smartphone or tablet, from their TV. With Google Home compatibility, voice-control the TV via the Google Home device for a smarter connected home.
  • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.

Gallery

Advertisements

Author: Radford Castro

** Dad, Dev, Debater, Techie, Typer, TVer, Talks **

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s